In distribution channels, which term describes the activity of moving goods from producers to retailers or customers?

• A. Manufacturing
• B. Distributing
• C. Product Pull
• D. Product Push

Answer: (B)

Moving goods through the channel from the producer toward retailers or customers is the logistics activity of distributing. This term captures the whole process of getting products to market, including transportation, storage, inventory management, order processing, and coordinating with retailers or customers so the right products are available where needed. Manufacturing, by contrast, is about making the goods, not moving them. Product Push and Product Pull describe marketing or demand-generation strategies that influence how quickly products move, but they aren’t the label for the essential activity of physically transferring goods through the channel.