In marketing, the term for a demand-driven approach where promotions entice consumers to ask retailers for products is called

• A. Product Pull
• B. Product Push
• C. Distributing
• D. Manufacturing

Answer: (A)

A pull strategy is a demand-driven approach where promotions are aimed at the end consumer to create interest and demand, prompting retailers to stock the product because customers are asking for it. When consumers request a product at retailers, those retailers are motivated to order from the manufacturer to meet that demand, effectively pulling the product through the distribution channel. This contrasts with a push strategy, which pushes a product through by targeting intermediaries with promotions so they stock and sell it to customers, regardless of immediate consumer demand. The other options don’t describe this promotional, consumer-focused dynamic—distributing refers to moving goods through channels, and manufacturing is about making the product, not marketing strategy.